NEWS

In the Bulgarian Red Cross headquarter a national charity campaign "Choose milk with the sign of the BRC - feed the child”, organized by the BRC and the Care for Health Foundation was launched.
The event was attended by leaders of the Bulgarian Red Cross and the United Milk Company, Bulgarian pop-stars - Galia, LiLana and Desislava and face of the campaign - little Lenny. Chairman of the BRC - Hristo Grigorov and CEO of UMC - Konstantinos Valiadis welcomed the guests and journalists. Dr. Sofia Stoimenova, Director General of the BRC, briefed guests with the Hot Meal Program. Mrs. Lachezara Paskaleva - representative of the Care for Health Foundation and brand manager of the UMC, announced the company expectations that at the end of the campaign not less than 70 tons of fresh milk will be given for children in need.
The campaign is implemented with the support of media – TV programmes - BNT, Nova TV, TV7, Radio stations - BNR, Darik, FM+, Star FM, Fresh, newspapers - 24 hours, Daily Labor, 168 hours, Standard, Telegraph, Monitor, Express, All the family, Health, Sanoma Brilliance, Metromedia, SKY-PAL, New Media Technology, Market Screen Vision, etc.