The Bulgarian Red Cross and Kaufland Bulgaria are joining forces in support of those affected by the conflict in Ukraine

Donation boxes in support of the cause will be located in all hypermarkets in the chain

Sofia, March 18, 2022 - The Bulgarian Red Cross (BRC) and Kaufland Bulgaria are joining forces in a joint donation initiative under the motto "DONATE in support of the victims of the conflict in Ukraine." From today until 08.04.2022 , including all 61 Kaufland hypermarkets in the country, there will be boxes in which the company's customers can donate funds in support of those affected by the conflict in Ukraine.

The amount raised at the end of the campaign of Kaufland Bulgaria and the Bulgarian Red Cross will be used to provide humanitarian aid to those in need through the Ukrainian Red Cross. The BRC maintains constant contact with its partners from the International Red Cross and Red Crescent Movement to find out about the situation in the affected areas, as well as the ever-increasing needs for basic products and goods, the most pressing of which are currently warm clothing, blankets, winter shoes, bed linen, hygiene materials, medicines, bandages.

At the beginning of March, the Schwarz Group, of which Kaufland Bulgaria is a part, donated 10 million euros for durable food products, home textiles, hygiene products and other urgently needed products in order to contribute as quickly as possible to the supply of essentials. of refugees in areas near the border with Ukraine.