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BRC and BILA-Bulgaria EOOD launched a joint charity campaign "Buy and Donate" to support vulnerable groups: socially disadvantaged Bulgarian citizens, asylum seekers, institutions for the elderly and children.
The campaign is long-term (for a period of 1 year) and is implemented in the stores of the retail chain throughout the country.
Anyone wishing to support the initiative can do so by purchasing durable packaged foods and placing them in specially branded shopping carts.
The BRC, through its regional structures, will organize the transportation and provision of food products to the beneficiaries.
The campaign is long-term (for a period of 1 year) and is implemented in the stores of the retail chain throughout the country.
Anyone wishing to support the initiative can do so by purchasing durable packaged foods and placing them in specially branded shopping carts.
The BRC, through its regional structures, will organize the transportation and provision of food products to the beneficiaries.
