The Bulgarian Red Cross and BILLA Bulgaria started a joint charity campaign "Buy and Donate" to support the most vulnerable groups: socially disadvantaged Bulgarian citizens, institutions for elderly and children.

“Buy and Donate” is a long- term campaign and is implemented in the stores retail chain nationwide.

Anyone can support the initiative by purchasing durable packaged food items and donate them in specially branded shopping cart in BILLA.

Through its Regional Councils, the Bulgarian Red Cross will deliver the donated food to the beneficiaries.