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06.12.2024
For the third year BRC and Kaufland Bulgaria with a joint charity initiative
In December, the company will donate 0.30 cent. from each purchased toy for the "Hot Lunch" Program of BCH
For the third year in a row, Kaufland Bulgaria customers will join a charity initiative with a cause. Throughout December, the company will donate 30 cents from each toy sold from its own Kidland® brand to the Hot Lunch Program of the Bulgarian Red Cross (BRC). Through it, hundreds of underprivileged students receive free hot meals at school.
Last year , thanks to the empathy of customers, Kaufland collected BGN 20,000. for the initiative in December. This year, the goal is to surpass this result by once again providing support for children from socially disadvantaged families across the country.
Everyone who buys a Kidland® brand toy from Kaufland during the month of December will contribute to the cause. In this way, you will not only make your children happy, but also help others in need to feel the warmth and support of society. And this school year, from December 2, 1,600 needy children in the country once again receive a free hot meal every school day.
