In 2020, the Bulgarian Red Cross and Ariel launched an initiative that aims to support disadvantaged children from Hot Meal Programme of BRC. Thanks to this partnership up to now 500 have received new clothes.
In order to help more children in need, today we are joining our efforts once again with a campaign, implemented from 12 April till 13 June 2021. For each purchase of Ariel PODS or Lenor fabric softener from Kaufland, Procter and Gamble Bulgaria will donate 0.08 BGN to the Bulgarian Red Cross for the purchase of new clothes for additional 500 disadvantaged children.
We believe that cleanness is essential to everyone's health and self-confidence. It refers especially for children, who are one of the most vulnerable groups of the society, as it could have different social consequences in relation to their community adaptation.
Join now to continue helping together!